| Sr. Shopper Marketing Mgr |
Job Id: W308868 |
Posted On: 4/28/2010 |
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Location: Columbus, OH;
Job Type: Full Time
Salary: $120000.00 to $140000.00/year
Degree: Bachelor
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DescriptionLeads and directs all retail marketing activities for the assigned product line(s) or business aligned to annual Brand Plan. Responsible for the retail development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives. Directs and supervises a staff including one or more Shopper Marketing Managers and Analysts. Additional responsibilities include long-term equity management, business strategic planning, selling presentation development, forecasting, Advertising Promotions & Gratis (AP&G) budget management, financial analysis, promotion analysis, and project management.
MAJOR RESPONSIBILITIES:
Responsible for implementing and maintaining the effectiveness of the quality system.
- Responsible for directing all retail marketing activity associated with multiple product lines and/or a significant business or product line.
- Develop and provide strategic retail planning and commercial input to the development of the assigned product or product line. Direct the retail analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
- Establish retail marketing strategies for product(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
- Participate in the development of retail business plans, identify areas of concern and modify retail marketing programs to address changes in the marketplace.
- Develop and execute national product education, publication and promotional activities to effectively communicate the strategic retail positioning and lifecycle development of products to customers.
- Determine and manage the allocation of product budget to maximize ROI.
- Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
- Assess potential retail market expansion opportunities.
- Drive retail product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
- Manage the development of retail marketing and sales aid/promotional materials for the Consumer Product Sales organization to effectively promote and sell the product. Manage promotional materials to establish retail product branding and messaging.
- Present retail product and marketing programs to Sr. Management.
- Oversee the development of retail selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
ACCOUNTABILITY / SCOPE / BUDGET:
Commercial Marketing- Responsible for multiple product lines and/or a significant business or product line and developing retail strategies and executing retail tactics aligned to annual Brand Plan. Actions and decisions can affect attainment of Pediatric, Healthy Living and Medical Nutritional Business Unit and Division financial goals and objectives.
Basic Qualifications:
Knowledge of applicable regulatory standards and requirements.
7-10 years of progressively responsible Brand management experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two.
Demonstrated effective leadership competencies. BS- MBA preferred
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