| Brand Manager |
Job Id: W331227 |
Posted On: 7/3/2010 |
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Location: Orlando, FL;
Job Type: Full Time
Salary: $100000.00 to $120000.00/year
Degree: Bachelor
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Bio-Partners Search Group, LLC
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DescriptionWe have been engaged to find three (3) Brand Manager for a global restaurant organization. This position will take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Manager collaborates with Consumer Insights, Culinary and Beverage and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.
Responsibilities include:
• Converts brand strategies into innovative action plans to achieve marketing growth opportunities and develops new strategies to leverage market segments
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities
• Monitors and analyzes key brand performance metrics
• Develops team members by seeking out and supporting training, development, and other professional growth opportunities; manages individual and team performance through coaching, feedback, and performance management discussions
• Develops and nurtures relationships with other Restaurant Support Center teams to remain informed of initiatives and disseminate applicable guest feedback
• Manages resources, tasks, contracts, scope, and budgets for projects; supports and manages budgeting, contract agreements, and invoice payment for vendor-related work
• Supports others in modeling the financial impact of promotional materials to achieve financial goals (guest, sales, margin)
• Develops and communicates promotional performance overviews; identifies implications and recommendations for success of future promotions
• Oversees and develops briefs to guide projects; plans, organizes, monitors, and controls all aspects of a project and ensures engagement, commitment, and risk management; provides ongoing communications support on project status to ensure senior management alignment
• Leads the management of all or a portion of the product development process: product ideation, development, testing, implementation and post analysis of promotion/core menu plans
• Develops and manages national and/or local promotion marketing calendars
• Manages the development of national advertising to build short-term business and long-term equity; leads ad testing process and budget
• Manages the production process for advertising and brand communications
• Manages and coordinates marketing creative and initiatives for various marketing communications (e.g., in-restaurant merchandising, gift cards, coupons, on-line, FSI, etc.,)
• Develops and champions brand equity guidelines; takes ultimate responsibility and oversight in ensuring that messages support the brand promise and are aligned with the brand; protects intellectual properties of the brand
• Seeks operator feedback and insight to ensure new products support operations excellence
• Manages agency and vendor partners
Required Technical Skills:
• Brand Strategy Development: Demonstrates the capability to develop and create a clear and compelling brand strategy and evolve and support that strategy over time
• Brand Equity Management: Demonstrates the capability to ensure all brand activities build brand equity
• Advertising and Brand Communications: Displays the ability to translate brand positioning and strategy into effective consumer advertising and communications
• National Promotion Development and Management: Demonstrates the capability to lead national promotions that build the brand and drive the business
• Local Promotion Development and Management: Demonstrates the capability to lead local promotions that build the brand and drive the business
• Consumer Knowledge: Demonstrates knowledge of current consumer and industry behaviors, trends, attitudes, preferences, and needs
• Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques
• Brand Activation: Demonstrates an understanding and capability in executing the brand strategy
The qualified candidate will have:
• Degree (Marketing, Business, Bachelor’s or related field), MBA preferred
• 5+ years brand marketing experience; preferably in hospitality, retail, consumer packaged goods or advertising agency
• Passion for food and hospitality
• Successful management and execution of new product development
• Successful management execution of advertising and brand communications
• Demonstrated ability to lead, coach and hold team members accountable for performance
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