Sr Account Manager-Consumer Products

(Job Id W318577)
Posted on 3/29/2010
Location:

Boston, MA


Job Type:

Full Time


Salary: $70000.00 to $100000.00/year
Job Description
Our client is currently seeking a hardworking professional to manage and successfully implement search engine marketing campaigns for their clients customer base in the consumer products space. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these clients that drives business results.
The specific duties include:
Understand the customers product, markets, the competitors, and their marketing objectives and goals.
Identify and develop the most effective and cost-efficient search engine strategy to achieve the clients objectives and goals. Insure the strategy is integrated with the clients holistic marketing strategy.
Coordinate and optimize paid and organic search marketing strategies.
Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements.
Serve as the primary point of contact for the client, and develop a strong client relationship.
Responsible for the renewal of client accounts, and for identifying new sales opportunities within the clients business.
Skills and Experience Required:
A minimum of 5-7 years of product marketing experience within consumer products space
Previous search engine marketing is preferred
Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint.
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Excellent writing and communication skills
Strong strategic marketing skills
Excellent interpersonal skills, and client skills, must be eager to work as member of a team
Must possess the skills needed to renew clients and identify new sales opportunities
Willingness and ability to travel and work extended hours as needed