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Digital Marketing Coordinator
Job Opportunity at
Posted on Oct 25
New York, NY
Reporting to the Digital Marketing Manager, the Digital Marketing Coordinator will work out of the New York City Office.
The planning, execution, day-to-day management and analysis of integrated digital marketing campaigns & partnerships.
Heavy focus on the utilization and growth of the brands social media platforms.
Make significant contributions to the growth and success of the businesses’ initiatives with direct oversight of marketing channels and processes.
Experience in and passion for Digital/Social Media marketing
Notable experience using social media (both paid & unpaid) campaigns to drive traffic/sales
Strong interpersonal skills and a strategic thinker that see's the whole landscape
Ability to create content for social media platforms and blog
Strong analytical experience, ability to use data to create, implement, and execute a digital campaign.
Represent company as the first point of contact for incoming leads/connections in the digital/social media sphere.
Play an active role in developing, planning and driving the companies social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging.
Executing digital/social media marketing campaigns, tracking results, and reporting. Monitor conversations while collecting and analyzing data for ongoing campaigns.
Help develop strong cross-functional brand & influencer partnerships to help increase brand awareness and educate consumers, including but not limited to Omni-Channel service initiatives, and branded programs.
Communicating and coordinating with potential partners to help develop strategy, collect digital assets and manage a calendar. Develop relationships with press and writers in the wellness lifestyle space.
Proactively map seasonal communications, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).
Use best practices for social media and digital marketing to assist with the expansion of the brand while increasing sales.
Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire our consumers.
Responsible for keeping the group informed and up-to-date with current events within the health/wellness industry as well as trends in the social media marketing industry.
2 - 4 years in social media and/or digital marketing
Bachelor’s degree in Business, Communications, Marketing
Excellent communication skills and comfort interfacing with C-suite executives
Understanding of SEO, keyword research and Google Analytics
Experience with WordPress as well as social media management tools, like Buffer and Hootsuite
Strong interest in Digital Marketing & Social Media is essential
Strong desire to work in a hyper-growth fast-paced environment with a sense of urgency and able to manage priorities without oversight
Strong communication skills (verbal & written). Experience as a content producer with the ability to organize, apply hierarchy, and simplify content for various audiences & mediums. (Ability to show examples of writing for social media posts, and/or marketing copy would be helpful.)
Ability to work cross-functionally based on needs of the business (as project lead or contributor)
Organized, self-motivated, resourceful individual with a can-do attitude and ability to think creatively and holistically.
Proficient in MS Office Suite programs (Word, PPT, Excel, etc); Familiar with InDesign/Photoshop or commitment to learn.
Previous work experience as a Social Media/Digital Analyst, Social Media/Digital Coordinator a plus
Experience working with a CMS, HTML / CSS, SQL, general programming a plus
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