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Posted on Jan 11
The is candidate is responsible for the development and implementation of joint business plans with the grocery customer focusing on total volume, profit and share growth of the client’s portfolio or assigned categories to meet agreed objectives. In addition, the Sales Leader is responsible for implementing brand strategies and tactics by working closely with key decision makers at Customer and utilizing consumer insights and category management to drive key initiatives.
Develop annual strategic plan for the customer and present internally to gain alignment on key opportunities for growth.
Lead the joint business planning process with the customer with a focus on strategic thought leadership in the categories they represent.
Utilize the Client’s Sales Planning and Customer Investment system to create optimal customer plans.
Develop and implement trade promotion strategies and tactical plans with the customer.
Proactively monitor and update the customer’s overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
Conduct post-event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
Monitor and manage deduction balances and conduct post audits.
Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage team-dedicated Customer Development and Category Management resources appropriately.
Understand Client’s brand strategies and tactics and implement them by working closely with the customer’s key decision makers, including buyers, category managers, merchandising leaders, etc.
Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
Lead the customer in the execution of category assessments.
Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
Sell-in new items to customer and work with key customer personnel to achieve optimal distribution.
Leverage Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
Identify profitable opportunities to grow incremental volume.
4-10 years CPG industry experience, including field sales and/or headquarter experience
Sales experience with Customer and/or other large Grocery Customers preferred.
Ability to penetrate and conduct meetings at high levels (ie: Senior Buyer) with the customer
Strategic thought leadership
Problem solving skills
Strategic insights for the category & brand, preferred
Written and verbal communication skills
Supply chain knowledge
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