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Trade Marketing Director
Posted on Oct 25
The company is a global prestige haircare brand with distribution in salon professional and prestige retailers. We are recruiting for a Trade Marketing Director to lead the brand’s go-to-market strategy, develop and execute sales-driving programs that meet financial targets.
Lead all go-to-market initiatives for the brand, ensuring deadlines and budgets are met.
Develop integrated marketing campaigns for new launches and key base business initiatives.
Develop and commercialize an annual global promotional calendar, working closely with cross-functional partners to deliver a globally relevant program that meets financial targets
Own the global marketing support plan including media plan, sampling, gratis, instore & in salon merchandising collateral, marketing and sales communication collateral. Leading the process from planning, development and execution.
Manage the media agency relationship to develop and execute the U.S. media strategy
Support international markets by developing select region-specific support materials
Partner with internal and external teams to develop assets and to ensure consistency in message and branding across all markets and distribution channels.
Analyze launch, advertising and promotional program effectiveness through the sales data & communications with the field; make strategic recommendations to optimize resources and ROI.
Apply industry, consumer, competitive and internal research and data and translate findings to impact business
Work closely with Sales to develop key account specific initiatives and sell-in strategies and presentations
Manage a marketing budget
Manage two direct reports: International Marketing Manager and NA Trade Marketing Manager
Bachelor's Degree required and MBA preferred.
5-7 years of prior experience in brand management or marketing. Experience in beauty or personal care required; experience in prestige or salon professional channel is an added bonus.
Ability to lead cross-functional teams to innovate, develop and execute against all product initiatives. Must be a passionate self-starter.
Knowledge in brand building, sales & trade strategy, commercialization, and the ability to develop and implement marketing programs.
Must be comfortable working with a small team and willing to take on new challenges and opportunities as they arise.
Excellent written, oral, and presentation skills.
Highly organized and comfortable multi-tasking in a fast-paced environment while maintaining attention to detail.
Adaptable to change.
10% domestic travel.
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