2017-10-25

Trade Marketing Director

Posted on Oct 25

Location: Los Angeles, CA
Job Type: Full Time
Job ID: W4136613

The company is a global prestige haircare brand with distribution in salon professional and prestige retailers.  We are recruiting for a Trade Marketing Director to lead the brand’s go-to-market strategy, develop and execute sales-driving programs that meet financial targets. 
 
Job Responsibilities:
  • Lead all go-to-market initiatives for the brand, ensuring deadlines and budgets are met.
  • Develop integrated marketing campaigns for new launches and key base business initiatives. 
  • Develop and commercialize an annual global promotional calendar, working closely with cross-functional partners to deliver a globally relevant program that meets financial targets
  • Own the global marketing support plan including media plan, sampling, gratis, instore & in salon merchandising collateral, marketing and sales communication collateral. Leading the process from planning, development and execution.
  • Manage the media agency relationship to develop and execute the U.S. media strategy
  • Support international markets by developing select region-specific support materials
  • Partner with internal and external teams to develop assets and to ensure consistency in message and branding across all markets and distribution channels.
  • Analyze launch, advertising and promotional program effectiveness through the sales data & communications with the field; make strategic recommendations to optimize resources and ROI.
  • Apply industry, consumer, competitive and internal research and data and translate findings to impact business
  • Work closely with Sales to develop key account specific initiatives and sell-in strategies and presentations
  • Manage a marketing budget
  • Manage two direct reports: International Marketing Manager and NA Trade Marketing Manager
 
Job Requirements:
  • Bachelor's Degree required and MBA preferred.
  • 5-7 years of prior experience in brand management or marketing. Experience in beauty or personal care required; experience in prestige or salon professional channel is an added bonus.
  • Ability to lead cross-functional teams to innovate, develop and execute against all product initiatives.  Must be a passionate self-starter.
  • Knowledge in brand building, sales & trade strategy, commercialization, and the ability to develop and implement marketing programs.
  • Must be comfortable working with a small team and willing to take on new challenges and opportunities as they arise.
  • Excellent written, oral, and presentation skills.
  • Highly organized and comfortable multi-tasking in a fast-paced environment while maintaining attention to detail.
  • Adaptable to change.
  • 10% domestic travel.
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